Too often fresh, tasty and genuine fruit and vegetable don´t find their way to consumers puzzled about the true origin, healthness and freshness of the products they bought. With farmers being themselves helpless as they are cut off by a scattered supply-chain under the threat of criminal organizations. The mission of Digifield is to bring the production closer to the demand for a more efficient and ethic business. Only doing so, we will consistently consume fresh, tasty and genuine products.
THREE TRUTH UNDERPINNING DIGIFIELD STRATEGY:
In 2010 only 4% of farmers used any sort of digital support. But new generations are closing the gap. So, the digital transformation is ready start!
Engaged consumers are expecting operators to act with more transparency, better product quality and social/environmental responsibility.
In the current geo-political instability, real-time visibility of offers across the globe is critical to react promptly.
NOT PROCESSED FARMING HAS THE POTENTIAL TO EMBRACE THE DIGITAL REVOLUTION BECAUSE:
Consumers and major retailers are consistently looking for high standards in terms of product quality and ethics of operations
Scattered productions urge smart (digital) solutions for eventually turning efficient and reliable
Real-time visibility across the global market is critical in times of geo-political instability
Consumers expect enterprises to act responsibly and want to be engaged in Improving our World